Animation – Solvent Abuse
I played around with the idea of just animation the elements of the PDF infographic, but I felt it would just get lost among the thousands – millions? – of other animated infographics where text zooms in, rotates, simple objects roll in or out etc.
So I’ve been working on a style which follows our current aesthetics. I’d like people to watch the animation and see how it fits with our publications and website.
I know you’re not keen on showing particular ages/genders/racial backgrounds in order to not exclude anyone, so I’ve used objects and close-ups to avoid this.
We don’t want the animated sections to distract from the text, so in each shot the animation will be subtle as the text appears: the paint/solvent will drip slowly to reveal the amounts spent on solvent abuse; the hands will reach for each other and make contact; the girl will slowly scroll through the Re-solv website on her phone.
If you’re not keen and you’d like to return to the infographic approach that’s totally fine. I just wanted to try to make animations that would stand out in social media becuse they’re a little different.